Wednesday 11 May, 2016

I-UP Forum 2016

Date: 11th Wednesday, 2016 Time: 8:30am to 12:00pm Venue: The Address Dubai Marina, Constellation Ballroom, Level 4

“The Changing Leadership Environment in the UAE” – The Birth of ‘Enterprise Leaders’

Welcome to the first event from our series of initiatives in 2016 for the Industry and University Partnership Forums (I-UP Forums).

The I-UP Forums are a series of initiatives which aim to bring together professionals from universities, industry and government departments to discuss potential collaborations, partnerships, research and business development opportunities.

Research by CEB Global shows that only 27% of business unit managers believe they have the right leaders in place to handle the future needs of the organisation. So what’s the reason for this lack of confidence?

While their abilities haven’t changed, the leadership environment has.  This new work environment demands a different kind of leadership to drive results.  The most impactful leaders achieve strong performance by reaching their own and their team’s goals, as well as building bridges with other leaders and teams to share resources and best practices to improve results across the organisation.

We call them Enterprise Leaders.



  • Registration/Breakfast/Networking: 8:30am – 9:30am
  • Presentation: 9:30am – 9:45am
  • Panel Discussion: 9:45am – 11:00am
  • Q&A: 11:00am – 11:30am
  • Networking: 11:30am – 12pm

Join us at the first 2016 I-UP Forum to discuss which leaders have the greatest impact and how their leadership skills can drive organizational efficiencies and employee engagement.  This forum will feature a new market research study conducted by CEB Global.


Mohamed Farid
Managing Director,ME

Mohamed FaridMohamed Farid is Managing Director, Middle East for CEB and a member of the Global Leadership Team. Joining CEB in 2008, he was tasked with establishing the talent management practice in the region. In his eight years’ tenure, Mohamed has established the Middle East presence and has grown the business exponentially with clients across the MENA region, including the UAE, Saudi Arabia, Qatar and Egypt. Mr Farid has extensive experience in strategy, business development and consulting. Prior to joining the company, Mr Farid held senior executive roles with a various blue chip companies in the Middle East across IT, Telecom, and Marketing Communications sectors.

Mr. Farid has earned his Bachelor Degree from the American University in Cairo, and his Master’s Degree from Middlesex University in London in 1998. He is currently on a Leadership Development program with MIT.

Matthew Mee – Chartered FCIPD, FCMI
Managing Director – Middle East

Matthew-Mee-ImageMatthew leads the CIPD in the Middle East – the UK’s professional body for HR & People Development. For the last 7 years he has lived and worked in Dubai – including 5 years working with Jumeirah Group as Vice President of HR and subsequently joining Kenexa / IBM Smarter Workforce to lead outsourcing operations across the GCC and Africa.

In his earlier career Matthew worked for a number of high profile organisations in senior management roles – including appointments with Tussauds Group (now Merlin Entertainments), Royal Mail Group and the HR software business, Lumesse.

He is a graduate from Coventry University and professionally qualified as a Chartered Fellow of both the CIPD and CMI.


Neil Jones
Senior Affiliate Professor of Strategy,

Professor-Neil-Jones-(INSEAD)Neil Jones is a Senior Affiliate Professor of Strategy at INSEAD. He joined INSEAD in 2000. From 2005-2010 he was a member of the faculty of the Singapore Management University where he was the founding Academic Director of its MBA Programmes. Neil has also held positions as a Visiting Assistant Professor at The Wharton School, and an Assistant Professor at the Ivey School of Business, University of Western Ontario. He earned his doctorate in Technology and Operations Management at the Harvard University Graduate School of Business Administration and a Masters in Public and Private Management from Yale University. His undergraduate degree, in Physics, was awarded by Memorial University of Newfoundland in his native Canada. Before entering academia, Neil managed consulting projects at McKinsey and Company and practiced geophysics at Amoco Production Company (now BP). Since entering academia he has served on the Board of Directors of the Nasdaq listed Pacific Internet, where he Chaired the Compensation Committee. He is a member of the Advisory Board of aidha, a non-profit provider of financial education to lower income groups in Singapore.


Brad Boyson
Executive Director

Brad-BoysonPrior to becoming Executive Director for SHRM MEA Dubai in 2012, Brad Boyson spent 15 years holding senior HR roles in globally diverse organizations including Mitsubishi Corporation (Tokyo), Royal Caribbean International (Miami) and most recently Hamptons/Emaar (Dubai).

A globalist by nature, Mr. Boyson has practiced embedded HR on every inhabited continent and has first-hand HR experience in almost every major industrial sector. He holds three business degrees, six active professional HR certifications, is a published author (Global HR Economics), frequent keynote speaker and board member on UAE government & UAE university HR advisory committees. He also teaches SHRM certification preparation and HR masterclasses and is the co-host of #HRMEChat, the Middle East’s only live, bi-lingual (English and Arabic) social media video program dedicated to HR in MENA.


Sarah Cocker
Moderator – Pinnacle Public Relations

Sarah-CockerSarah Cocker is a dynamic communicator, with over 20 years experience in media, finance and communication. She has worked as a senior anchor for a number of major TV networks including CNBC, CBC, and BSKYB and most recently presented Dubai Eye’s award winning Business Breakfast with Malcolm Taylor. Whilst at the investment bank Banque Paribas, she headed up Latin American equity sales. Jack Welch, formerly CEO of GE described her as a ”trusted source”.

She is commissioned on a regular basis to host high profile events from finance to art. The international nature of her career has given her an understanding of the cultural and working practices in the UK, Europe, Middle East, North and South America.