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Eruditus Executive Education to host Wharton’s Customer Driven Marketing Program in Dubai

Strong competition and the accelerating pace of change in the marketplace are creating formidable challenges for businesses in the Middle East. Getting the right products and services to market is essential for success in this environment.

DKP Business Partner, Eruditus Executive Education will host Wharton’s Strategic Thinking & Leadership Program in Dubai from the December 09 2018 to December 12 2018.

The 4-day program led by Professor Jagmohan Raju and Professor David Reibstein, uses both quantitative and qualitative methods, interactive lectures, mathematical models, simulations and hands-on exercises to give you a deeper understanding of your customers and the strategic role marketing plays throughout the organization.

Key Benefits of the Program

-Extensive networking with a senior peer group of business leaders from across various companies and industries
-Learn to use quantitative analysis and sound conceptual arguments to make and justify marketing decisions
-Recognize the value of your brands and how to enhance that value
-Build a disciplined approach to analyzing marketing situations by understanding and applying key principles
-Learn qualitative methods for successfully taking new ideas to market and for revitalizing products and services already on the market so that they reach their full potential
-Understand customer centric business models for strategic advantage
-An exclusive Wharton Certificate on completion
-Access to the exclusive, only by invitation, Wharton Executive Education Network on LinkedIn

Know more: https://executiveeducation.wharton.upenn.edu/for-individuals/all-programs/customer-driven-marketing-middle-east/


For more information on Eruditus Executive Education please contact:

Email: Romilla.peters@eruditus.com

Contact No.: +971 52 1043172

Office: F14, Floor 1, Block 18, Dubai Knowledge Park, Dubai | United Arab Emirates


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